Webinars
Rotake Reusable: How can Aarhus help cities transition to reuse systems?
3rd December 2024 - 2:00 PM (CET)
Register nowWebinar rescheduled for 3 December due to force majeure circumstances
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Join the ReuSe Vanguard Project (RSVP), Zero Waste Europe, and the Mission Zero Academy (MiZA) on 8 October 2024 for an exclusive 1:1 chat with Aarhus municipality’s Simon S. Rossau about the innovative ‘Rotake Reusable’ project.
What’s ‘Rotake Reusable’?
The newly negotiated EU legislation on packaging and packaging waste (PPWR) establishes first-of-its-kind overall reduction targets for packaging from 5% to 15% from 2030 to 2040.
But how do we make this happen?
Tackling packaging waste is the mission behind the launch of the recent ‘Rotake Reusable’ project in Aarhus. A pioneering initiative, ‘Rotake’ Reusable established the world’s first open-managed system for reusable takeaway packaging at a city scale to help significantly reduce single-use waste at the source.
During this session, we will sit down with Simon Rossau, project manager for ‘Rotake Reusable’, to understand the concrete role and steps taken by the city of Aarhus (Denmark) to address the takeaway waste problem. Simon will also tell us more about the design and management of a ‘Rotake Reusable’-like project from scratch.
Participants will be able to ask questions to Simon during this webinar.
In this webinar, you will learn:
- The opportunity to learn from Simon’s extensive experience and insights as a city official playing a leading role in the ideation, development, and management of this 3-year trial project.
- A better grasp of the challenges faced by city officials and strategies to overcome them when kickstarting and expanding initiatives like the ‘Rotake Reusable’ project.
- Insights on onboarding HoReCa actors to ensure their commitment to the system; structuring public tenders for reuse; measuring progress; or installing reverse vending machines in public spaces.
Speakers
Simon S. Rossau is a seasoned project manager with expertise in technological and behavioural science within the waste, recycling and reuse domains. With a professional background rooted in environmental planning and green tech, he has previously built and managed waste sorting systems at mega-events in Denmark. Currently, Simon is the leading figure in the ideation, initiation and management of an innovative reuse scheme/DRS for takeaway and to-go packaging in Aarhus Municipality, Denmark, launched on 17 January 2024.
Nathan leads ZWE’s efforts to make reusable packaging systems a reality in Europe, building bridges between CSOs, new businesses, innovators, cities, academics, investors and policy-makers. A substantial part of these efforts is coordinated through the systemic work done as part of the ReuSe Vanguard Project (RSVP), which started in early 2021.
Nathan also co-coordinates the business leg of the BFFP-led We Choose Reuse campaign which, among others, has gathered the support of more than 300 businesses from across Europe.